OOH Strategy That Makes Your Creative Hit Harder
Plan smarter placements, stronger formats, and cleaner campaign execution — with a strategy built for attention and measurable impact
OOH isn’t just about buying space. It’s about choosing the right environments, formats, and timing so the campaign becomes unavoidable — and so your creative performs the way it was meant to. WHO THIS IS FOR This service is ideal if you’re: A brand team planning a launch, seasonal push, or premium awareness campaign A creative agency that needs OOH expertise + format guidance to elevate the idea A media team looking for smarter placement logic and better creative-to-screen alignment A team exploring 3D/anamorphic DOOH and wants the plan to match the ambition WHAT WE DO (DELIVERABLES THAT DRIVE RESULTS) Depending on your needs, we can deliver: OOH strategy + channel role (what OOH should do in the mix) Audience + environment mapping (where attention is highest) Format recommendations (static vs digital vs 3D/anamorphic vs experiential) Screen and placement guidance (what works where, and why) Creative-to-screen alignment (how to design for distance, dwell time, angle, motion) Campaign phasing (tease → launch → sustain → amplify) Measurement approach (what to track: engagement, talkability, PR lift, footfall where available) Optional: media owner coordination to reduce friction and execution risk If you already have media booked, we can optimize the plan around your confirmed sites. WHY THIS MATTERS (THE DIFFERENCE BETWEEN “SEEN” AND “REMEMBERED”) Most OOH underperforms for predictable reasons: Wrong format for the message Creative not designed for the real viewing conditions Too many sites, not enough impact No plan for amplification beyond the screen We fix that — so your campaign earns attention and extends into digital life. HOW WE WORK (SIMPLE, DECISIVE PROCESS) Discovery (objective, audience, budget range, timing, markets) Opportunity mapping (formats + environments + placement logic) Recommendation pack (clear plan, rationale, and next steps) Creative alignment (guidance for your team or ours) Execution support (optional: coordinate with media owners/partners) WHY IMMERSIVE MEDIA Strategy that’s grounded in execution — not theory. We understand what actually works on screens (especially premium digital formats) We combine creative + media thinking, so the plan supports the idea We’re built for high-impact formats (3D/anamorphic, projection, AR extensions) We work with trusted media-owner partners and know how to reduce execution friction
FAQ
Do you only do strategy if we also buy production?
No — strategy can be standalone. Many clients use us to sharpen the plan before production or media commitments.
How long does an OOH strategy take?
It depends on scope and markets. A focused recommendation can be turned around quickly, while multi-market planning takes longer. We’ll confirm timeline after the brief.
Do you do media buying?
We can support media planning and coordination, and we collaborate with media owners/partners. If you already have an agency, we’ll plug in cleanly.
What do you need from us to start?
Objective, target audience, timing, markets, and a rough budget range (even a ballpark helps). If you have past campaign learnings, we’ll use them.
How do you measure success?
We align measurement to the campaign goal: reach/attention, engagement, shares/talkability, PR lift, and where available, footfall or conversion proxies.
Want an AR concept that’s built for engagement and measurable results?
Book a 15-minute call and we’ll map the best AR approach for your campaign, audience, and rollout.