Frequently asked questions

An anamorphic creative is designed on a digital billboard that is curved and has a specific viewing angle (the sweet spot). It uses perspective distortion so the content appears to extend out of the screen.

The difference is:

3D DOOH: any 3D-style content made for flat digital out-of-home screens (it can look dimensional from many angles, 

Anamorphic DOOH (specific): a precision-built 3D illusion that relies on site geometry + camera/viewpoint planning to land perfectly.

The best screens are the ones that support the illusion and give you a clean, uninterrupted canvas.

For anamorphic billboards, the strongest environments are typically:

Corner / L-shaped screens (where content can “wrap” and create depth)
Large-format premium screens with strong sightlines
High dwell-time locations (malls, airports, busy pedestrian zones)
For 3D digital DOOH (non-anamorphic), you have more flexibility:

Large roadside or mall screens still work well
Networks with consistent specs are great for multi-city rollouts
What matters most is viewing angle, distance, dwell time, and screen resolution/brightness—we factor those in during DOOH strategy and site selection.

To start smoothly (and keep timelines tight), we typically need:

Brand guidelines (logo usage, fonts, colors, tone)
Key message + CTA (what must be remembered)
Product pack shots / key visuals (high-res)
Any existing campaign assets (TVC, social cutdowns, stills)
Mandatory legal lines / disclaimers (if applicable)
Media plan basics (or at least the target sites/screen formats)
Approval process (who signs off, how many rounds, deadlines)

Yes—very often the fastest route is adapting an existing TVC or social campaign into 3D DOOH.

We can:

Extract key moments and rebuild them for DOOH timing and readability
Convert 2D scenes into 3D depth (where appropriate)
 

We deliver files to match the exact requirements of your chosen media owner / DOOH network.

Typically, you’ll receive:

Final master video in the required resolution and aspect ratio (commonly MP4)

Because specs vary by screen and media owner, we confirm technical requirements early (resolution, frame rate, codec, audio rules, file size limits, loop length) and build the production pipeline around them.

Yes. We don’t just produce the creative—we help ensure it lands in the right environment.

Our DOOH strategy and site selection support can include:

Recommending screen types and locations that suit 3D/anamorphic
Matching creative concepts to dwell time and audience behavior
Advising on flighting (timing, dayparts) and rollout structure
Coordinating with media owners on feasibility and specs
This is especially important for anamorphic campaigns, where the site can make or break the illusion.

We plan backwards from the real-world moment: where people stand, how fast they move, and what they can realistically absorb.

We typically consider:

Dwell time: mall vs roadside vs airport (changes pacing and complexity)
Viewing distance + angle: determines scale, typography size, and illusion depth
Footfall patterns: peak times, weekend vs weekday behavior
Context: what else is competing for attention in that environment
Seasonality / events: product launches, sports moments, retail peaks
The output is creative that’s readable fast, impressive instantly, and designed for people to film and share.

The best-performing 3D DOOH campaigns get three things right:

Creative clarity: one strong idea, simple message, high contrast, and a clean focal point.
Placement fit: the screen and environment support the illusion (angle, distance, dwell time).
Context + amplification: the moment is easy to capture, and you extend it online (FOOH, social cutdowns, PR).
When those align, 3D DOOH becomes more than an ad—it becomes a public moment people choose to engage with.

FOOH (Fake Out of Home) is CGI-led content that looks like a real-world installation—designed primarily for social and online distribution.

Brands use FOOH because it:

Creates a “how is this real?” reaction
Travels far beyond one location
Extends the life of a DOOH concept into digital channels
Lets you prototype bold ideas without physical constraints

Yes—this is one of the best ways to maximize campaign value.

We can take your real DOOH creative and produce:

Social-first FOOH versions (vertical, square, widescreen)
Short cutdowns for paid social
Behind-the-scenes style edits and reveal moments
The goal is to turn one DOOH placement into a multi-channel creative asset library.

11) What venues or surfaces work best for projection mapping? Projection mapping works best on surfaces that are:

Visually clean (light colors, minimal glass reflections)
Large and uninterrupted (walls, facades, stages, set builds)
Controllable lighting environments (night-time or indoor venues are ideal)
Great use cases include product launches, brand activations, events, retail experiences, and venue takeovers.

Cost is mainly driven by production complexity and how many versions you need.

Key cost factors include:

Creative complexity: realism, simulation, number of 3D elements
Anamorphic precision: site-specific perspective planning and testing
Number of deliverables: one screen vs multiple formats/networks
Length and cutdowns: 10s vs 15s vs multiple edits
Approval rounds and timelines: faster turnaround can require more resourcing
Add-ons: FOOH versions, extra social edits, stills, language/localization
If you share the target sites and campaign objective, we can recommend the smartest production approach for your budget.

Both. We work directly with brands and also partner with creative and media agencies.

For agencies, we’re often the specialist production partner for 3D/anamorphic DOOH and FOOH. For brands, we can support end-to-end: strategy, creative development, production, and coordination with media owners.

We do both.

Depending on what you need, we can:

Develop the creative concept
Build a storyboard / animatic for approvals
Produce the final 3D/anamorphic DOOH assets
Create supporting FOOH and social cutdowns
If you already have a concept from your agency team, we can plug in at storyboard or production stage.

Yes. We’ve delivered immersive campaigns for leading brands and can share relevant examples based on your category and objective.

 

The best briefs are clear on the outcome and the placement.

If you send us:

Campaign objective (awareness, launch, footfall, buzz)
Target audience and market(s)
Proposed sites or screen formats (or ask us to recommend)
Key message + CTA
Brand assets (logos, pack shots, guidelines)
Timing (go-live date) and approval process
We can quickly recommend the right approach (3D digital vs anamorphic vs FOOH support) and map out a production timeline.